As the picture of personal health evolves, we now know that many conditions (such as type 2 diabetes and obesity) are often proven to be lifestyle-related. Medicine alone is often insufficient in treating these conditions. In this context, health Authorities are tasked to empower GPs to support communities in making better lifestyle choices.
If a patient improves their lifestyle, it can make all the difference in whether their pre-condition turns into a chronic condition. Now, in Elemental Software, there is a cloud-based solution that enables GPs and other community-based health teams to refer patients to these interventions, but also track their health improvement journey and measure the relevant cost savings.
Co-founders Jennifer Neff (left) and Leeann Monk (right)
The company was founded by two females from Northern Ireland. Leeann Monk is based in Derry~Londonderry, and Jennifer Neff is based in Dubai. They are supported by a team with experience in enterprise software development, sales and starts up support.
Co-Founder Leeann Monk said, “The NHS General Practice Forward View for 2016 states that Social Prescribing is now core to the sustainability of communities. Our backgrounds are in community development; therefore we saw a major gap in the market that a new software could fill.”
The concept behind Elemental is that it connects all the stakeholders in the supply chain for patient health. (The GP, patient, and providers of services such as community-based walking groups, healthy cooking courses and yoga classes). It facilitates a picture of health that goes beyond just medicine, and taps into services that already exist in the community. All stakeholders will be better informed about the patient’s journey.
Elemental officially launched on September 7th at a healthcare expo in Manchester, and having introduced the software to the Middle East, they are working with a government health department to bring together patients and health and wellbeing providers to tackle the increase in type 2 diabetes. They plan to officially launch in the United Arab Emirates in January 2017.
Leeann cited some big statistics to support their efforts: “The health prevention and improvement market is worth £17.4 billion in the UK and 40 per cent of that goes to community support – that equates to £700 million per annum. Our opportunity is strong.”
Elemental’s founders hope to raise an additional £300,000 in funding by January 2017 to develop the software further and expand the team. It is now a finalist in the #INVENT2016 Awards in the Enterprise Software category.